<br> <br> <br> <br> Live sports produce record rights fees since broadcasters understand if you're viewing sports, you're nearly ensured to be seeing them live. You might have had a have to record a 49ers video game this season, and watched it later, after preventing anybody who could have offered you ball game. But most likely you were in front of your TV enjoying it live. And viewing all the advertisements as well.<br> <br> <br> <br>