5) Engage the reader, invite some type or sort of discussion and response to the ones that remark. Be engaging, informative, often funny, often severe, but always having a slant on being authoritative on your plumped for subject. Work to construct a sense of trust.<br> <br> <br> <br> In the long run, your blog should form a place for debate, engaging discussion, the sharing of concepts and ideas and sometimes simply idle, aimless chitchat.<br> <br> <br> <br>